The creatives at Zurich agency coUNDco certainly raised the bar when they asked us to capture the world’s first 360º underwater diving video for Swiss brand Victorinox.
yellowBird love a good 360º challenge so the team travelled to the beautiful Swiss Alps to shoot in the tranquility and icy waters of lake Cauma to capture the intense freshness of Victorinox’s new fragrance range.
Using a custom freediving underwater kit which allowed our operator to leap into the lake we captured a stunning 360º underwater experience and succeeded in creating the first digital ad campaign based on underwater 360º video.
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