Ohio State Design Alum Alexa Andrzejewski (VCD 2005) was recently interviewed on the Fast Company web-site, concerning her role as CEO and cofounder of Foodspotting, "a visual guide to food and where to find it."
Time Magazine named Foodspotting as one of the 50 Best Websites of 2010. Before launching Foodspotting in January 2010, Alexa was a User Experience Designer for Adaptive Path. Previous to that, Alexa worked at the user-insight consultancy Lextant.
Foodspotting is a mobile application and web-site that helps you decide what to eat, not just where, by enabling you to find whatever you're craving, see what's good at a particular restaurant and discover the best foods around you wherever you go.
By showing user-generated photos of nearby foods, and keeping the rating system simple (if you love it, nom it!), Foodspotting makes decision-making easier.
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