The president and creative director of Pumped, a terrific Miami agency, had a great idea for a terrible economy: If you can’t collect dollars for worthy causes, why not ask for pennies? After all, a million of them equals $20,000 for a homeless shelter. We shot the creative in Miami, edited it in San Francisco (heartfelt thanks to Bonfire Labs), and, together, we shared that year’s National Gold Addy for interactive.

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