M&C Saatchi approached Animal Logic on behalf of Education Australia and the Australian Government to produce a short film for the Future Unlimited initiative.
A desire for a better future is a key motivating factor for students looking at international education, and through five distinctive individuals all from different academic disciplines Toby Grime directed and developed a visual story telling that engages with the prospective student.
Using a traditional blackboard and animated chalked drawings that where produced by Australian illustrator James Gulliver Hancock, each character interacts with academic and geographic cues which not only relate to Australia but also the world beyond.
A live action stop frame shoot was combined with 3d elements, cell animation, illustrations and After Effect and Nuke wizardry. Blended with an audio track including lyrics written for the spot by Johnny Green, all adds up to an engaging and memorable piece of work.
Whatever your aspiration, no matter where you come from an Australian education prepares you for a Future Unlimited.
LEAD COMPOSITOR / VFX SUPERVISOR:
ANIMATION DIRECTOR & STORYBOARD ARTIST:
JAMES GULLIVER HANCOCK
For more info visit animallogic.com
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