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Even toy retailers don’t play around when it comes to building a better workplace: “Playing to win” became an internal rallying cry at Toys"R"Us, and that cry turned into a movement that swept up employees and got them energized and excited. “Playing to win” has become Toys"R"Us’s employee value proposition (EVP) – which has turned the company around. Now the toy retailer is spreading that original rallying cry externally to let customers and the market know it’s no longer business as usual at Toys"R"Us.
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