In her BlogWell Atlanta presentation, The Coca-Cola Company's Digital Manager of Communications, Natalie Johnson, shared how they monitored conversations about their brand on a global scale across the web.
BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.
To learn more about BlogWell, visit socialmedia.org/blogwell/.
BlogWell is produced by SocialMedia.org.
To view the slide presentation in this video, visit slideshare.net/socialmediaorg/.
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