If you had the chance, what would you say to cancer? With our friends at the Lance Armstrong Foundation, we conceived and produced a new campaign for the LIVESTRONG Challenge using people with real cancer connections to directly challenge cancer. During the two emotional days in a studio, we asked people vent their feelings toward cancer, no holds barred. The resulting campaign consists of the online video as well as shorter versions to run on TV. Join the fight. livestrongchallenge.org