JRLC is a leadership college that works in partnership with Evangel University to achieve the goal of providing a unique leadership training experience, as well as an accredited college degree.

In the last year JRLC has worked hard at shifting some of their branding and I had the privilege of directing, filming and editing this latest promo to help them achieve a more academic persona.

The end goal was to produce a piece that spoke clearly, yet inspirationally, to parents as well as students and show the delicate balance between academics and general college life.

Gear Specs:

5DMKii
7D

Canon 17-35 4.0 L
Canon 24 1.4 L
Canon 70-200 2.8 L

Wally Dolly track system

Final Cut Pro 7
After Effects

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