On November 18, 2011, over 250 design and research professionals gathered in New York, San Francisco, and Amsterdam for User Research Friday, an annual event for like-minded people, created by Bolt | Peters.

This talk by Tomer Sharon featured three insights about getting stakeholder buy-in for UX research projects:
- UX research maturity model: fight or flight?
- The most important questions to ask stakeholders before starting a research project.
- 9 signs that research is being used well.

Tomer Sharon is a user experience researcher at Google Search and author of the book, It’s Our Research (2012). He founded and led UPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UPA’s UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University.

He is @tsharon on Twitter.

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