Crux is about so much more than just the products we create. We are passionate about providing our customers with awesome products that help create change in our world. Our goal is to create a sustainable business that does just a little more to affect change in the lives of those in need.

This video features Ryan Frederick (Founder - explaining a little bit about the heart behind the Crux movement.

Visit for more info.
Find & follow:,

Canon 5D Mark II, 24-105mm f/4L, 50mm f/1.4, GoPro HD2

Shot in Joshua Tree National Park, CA & Chiapas, Mexico

Director & Editor: Jordan Brokaw (
Director of Photography & Editor: David Zimmermann (
Additional footage provided by Jeff Marsh @ 5 Mile Films (
Music: "Arms of Grace" by Wake the Giant (

Thanks for watching! Please visit to learn more about our products and the causes we support.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…