The In2:InThinking Network was formed in 2001 by a group of professional managers who consider themselves students of the work of W. Edwards Deming and related theorists. The aim of our Network is to make thinking about sub-systems, variation, knowledge, and psychology, and their interaction - which comprises Deming's "System of Profound KnowledgeTM (SoPK)" - more conscious. We believe that such thinking about thinking, which we call "InThinking," will allow people to better perceive relationships and interdependencies in human endeavors, and consequently act to make those endeavors more valuable, more satisfying, and more joyful.

The vision of an annual "west coast" Forum dates back to the summer of 2000. We had ideas to share and saw the role of a conference to help us expand a localized southern California thinking network into something much larger -- an international thinking network.

The design requirement for a low-cost entrance fee was achieved through the efforts of our founding members to work together, amongst themselves and with an alliance of "partners," most of who were in a position to offer us pro-bono support.

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