Universal Music commissioned Wyld Stallyons to produce a music video for Irish indie outfit, The Blizzards' new single The Reason.

Taking the lyrics as our inspiration, we took the germ of an idea from the singer of the band and combined it with some thoughts of our own about unrequited love and giant monsters destroying a city. We blended 3D and 2D animation to create a strange, monochromatic world for our characters to inhabit; and thanks to the power of Relentless energy drinks and our ability to go without sleep for days, the video was turned around in record time.

Director
Chris Sayer / Jason Arber

Client
The Blizzards

Agency
Universal

Studio
Wyld Stallyons

Credits
3D Animation: Chris Sayer
2D Animation: Jason Arber
Compositing: Chris Sayer
RealFlow: Ben Ducroz
Producer: Natalie Busuttil
Writer: Jason Arber
Producer (Universal): Nathan Hull

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