The new ASICS brand campaign, "Made of Sport" features everyday athletes and professionals running and training at different levels, distances and times. However, they all share the same unwavering passion and commitment to their sport.
Watch the ASICS athletes, Christophe Lemaitre, Emmanuel Gault, Jan Frodeno as well as some inspiring amateur athletes as they share what sport means to them and how sport has shaped their lives.

asics.co.uk/madeofsport/

Production: RSA UK
Director: Henrik Hansen
Director of Photography: Masanabu Takayanagi
2nd Unit Photography: Marc Flennert

Agency: 180 Amsterdam

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