Producer/host Bonnie D. Graham [r.] welcomes back digital branding marketers Keith McElwain III and Paige Piskin of GenerationYM.com, "Young minds of the Internet".

Paige and Keith demonstrate the basics of using Twitter and Facebook [FB], and discuss the realities of personal and professional branding [how you look and everything you do and say = your 'brand'] and company branding today.

Emphasizing the pervasive reach and long-lasting, permanent impact of social media, they alert teens that everything posted on FB can be seen and evaluated in the future by college admissions officers and potential employers.

GenerationYM's top 3 steps to brand success: Develop your website and digital brand. Design and integrate your social assets. Socialize and market your brand.

For more info: generationym.com

Thank you to our dedicated studio crew: George Cutler, Karen Lynn Miller, Colette Thaw, Desiree O'Kane, and Peter Harkness; to Jason Hodge of Cablevision and Erica Bradley at Public Access TV of Great Neck/ North Shore; and to long-time sponsors Third Dimension Hair Salon and Bagel Mentch of Great Neck, NY.

Photo credit: Desiree O'Kane.

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