Amidst snow-capped mountains, lush terrains, rough waters and stormy clouds, a mythical 13-animal race unfolds at the behest of the mighty jade emperor."

As confounding as the narrative may seem, it's just another testament to the 3D animation skills of New York-based studio PandaPanther, which has created this 3-minute viral clip as part of Amsterdam Worldwide's Asics campaign. PandaPanther utilizes stop-motion and CG animation to realize the imaginative imagery of the piece.

Emphasizing courage and personality, the short focuses on each character's trait throughout the race while music from French-based Norman Bambi swirls in the background. The fantastical presentation complements a multi-faceted initiative, which includes an in-store
display and more.

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