According to a 2010 study conducted by the Content Marketing Institute and MarketingProfs, 90% of marketers are now using Content Marketing to help grow their businesses. From social media, articles, blogs and Web sites, marketers are using, on average, up to 8 content marketing tactics to achieve their marketing goals. But while enthusiasm is high, marketers are still unsure about the content they are delivering is effective. Only 30% or those who use it are considering it effective.
Delivering content marketing in a contextually relevant way is critical to closing that confidence gap!
On January 12, 2012 - Hippo CTO Arje Cahn and special guest renowned author and Lead Strategist for the Content Marketing Institute - Robert Rose - hosted a one hour Webinar on how to start establishing a strategy for context aware content marketing.
Robert discusses how context and Web content are starting to become an increasingly important part of content marketing – and how businesses can start to establish marketing strategies to put this into their business processes. Arjé discusses how to establish a technology architecture that can support this strategy.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?