How can you make data collection fun? HSBC wanted to learn their clients preferences about their money allocation between different needs like education, travel, retirement, automobile, savings etc.

We created an easy to play game where people fly an HSCB branded baloon from one island to another, At each island registered players were asked how much money they want to allocate to a specific financial need.

Also created as a Facebook application, the game has been a big hit among HSBC customers, leaving valuable preference data in ten thousands.

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