Not all content strategy is for the large content players; even small businesses need help. In this lightning talk, Mags discusses her work with ForMums: how she persuaded, educated, talked over, and then made a break-through about content strategy.

Recorded live at The Shooting Star pub during the Content Strategy Lightning talks event on 24 January 2012, organised by the London Content Strategy Meetup. meetup.com/content-strategy-london/

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