This is the second in a series of three videos highlighting a 2012 conversation on the future of media on the social web.

Ben Elowitz, CEO of Wetpaint, convened a group of smart, opinionated media innovators and journalists to have a conversation on what it will take to succeed in the next generation of digital media.

This conversation, hosted by Digitas, was sparked by a special report titled, Rebooting Media: The Digital Publishing Revolution for a Fully Social Web.

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