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This is a concept for a dynamic logo for a home decor store, Casa Blu. The two lines, resembling a rooftop of a generic house are changed according to the background. If the background is Dark, the type changes color to the bright roof top piece and vise versa.
The three houses represent Three types of audiences. The blue House is for High class Luxury. Ochre house is for Luxury. Green is for average middle class.