Danone Group's Danino, a brand dedicated to help children to optimise their nutritional intake to facilitate healthy growth, wanted to boost brand loyalty with mothers who have children between the ages 1 and 4.
We created an interactive web campaign designed to engage mothers at an emotional level. Let Everyone Live Happily Ever After - makes it fast, easy and fun for mothers to create stories for their children and about their children. The application provides more than 400 ready-made illustrations moms use to create magical stories filled with heroes and heroines, villains and animals. And then they simply type in their text.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?