Toon Vanagt attended the excellent Plugg event on innovation and entrepreneurship in Brussels, where he interviewed Dirk Callaerts, the president of Eyetronics. Dirk gives a short explanation on their amazing virtualization technology., which allows you to get virtualized in a similar way as Brad Pitt, Tom Cruise, Angelina Jolie and Nicole Kidman. Major movie stars use these scans to get their face applied to stand-ins and stunt men. But also because the insurance companies require them to get virtualized, so that expensive movies can be finished, in the unfortunate event something happens to the leading actors.

For those who do not live on a film set, there are many application for this technology too. Think about the gaming industry or online communities. Another market for these scans is to produce miniature physical copies of your virtual self. The cosmetics industry already knows vanity is a great revenue driver...