Strukt was approached to create an outstanding media installation for Mercedes-Benz, the main sponsor of DLD Conference. The goal was to emphasize the importance of the discussed topics and to give the visitors a unique view of our planet.

The Globe presented future technologies, advancements in research and environmental initiatives of Mercedes-Benz, combined with real-time blog headlines and Twitter-feeds. Everybody could post short messages concerning current issues, which were shown immediately “around the Globe”. As these feeds were non-moderated, the Globe showed an uncensored view on the opinions and feelings of the participants.

Client: Mercedes-Benz
Agency: Jung von Matt/relations GmbH
Technical Director: Thomas Hitthaler
VVVV Programmer: Robi Hammerle, Thomas Hitthaler
Motion Designer: Andreas Koller
3D Designer: Robi Hammerle
Video Edit, Documentary: Wolfgang F. Maier

Additional Credits:
Earth’s City Lights Data by Marc Imhoff (NASA GSFC) and Christopher Elvidge (NOAA NGDC). Earth’s City Lights Image by Craig Mayhew and Robert Simmon (NASA GSFC). Visible Earth Images courtesy Reto Stockli (NASA Earth Observatory). visibleearth.nasa.gov
Initial technical concept for the globe projection by MESO Digital Interiors (www.meso.net) based on an idea by Hans Reitz (circ performing by experience).