Francois founded the Information Architecture department at Wheel, now LBi. In this lightning talk he shares his experiences with content strategy over the last 10 years. He shares some failures, explains why he thinks some content strategy problems are inevitable and intractable, and points towards some lessons for the future.

Recorded live at The Shooting Star pub during the Content Strategy Lightning talks event on 24 January 2012, organised by the London Content Strategy Meetup. meetup.com/content-strategy-london/

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