Peter is a content strategist at Metia, a global digital marketing agency. In this lightning talk he shares 10 challenging questions his clients asked him about content strategy—from creation to curation to IA to SEO—and then offers 10 straight answers to these questions, with some enlightening context and tips thrown in.

Recorded live at The Shooting Star pub during the Content Strategy Lightning talks event on 24 January 2012, organised by the London Content Strategy Meetup. meetup.com/content-strategy-london/

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