With Director Caswell Coggins of Crossroads Films, we set out to create a TVC and online music video using footage of thousands of people singing Lily Allen’s ‘The Fear’ while playing Xbox 360′s game ’Sing with Lips’; shot on a six week tour around the UK.
We defined the way in which the public performances were shot and moderated to work with our bespoke composition software, used to create the Lily montage.
We created a database system that allowed us to vary the complex aspects of the film outputted by our automatic software system, as well as assisting the director to identify the right performance for the edit.
The campaign’s website generated 32 million page impressions, and is one of the most viewed music videos on MSN.
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