Normal, like you didn't get bored by augmented reality

Sample from visual research on an augmented landscape. Assuming we're to expect an almost constant overlay on everything we see, how would this digital 'world of meaning' inhabit the public space? With the processes available to visualize this new layer, will we be trying to trick the eye into believing things that aren't there, or will we simply witness a true augmentation of the real, functional world, dressed in its own semantic layer?

For a better experience, put on some of those red-blue shades, get real close to the screen and play it loud. Then repeat the video again, and again, and get used to that effect.

More at normalfutu.re
and @normal_lab