Mobile penetration is growing at a rapid pace-- today's buyer is empowered with so much information at their fingertips that retailers are faced with the challenge of engaging these buyers in real-time. While some brands have implemented successful mobile strategies, many have fallen short on achieving quantifiable success. In this webinar, industry analyst Chris Silva of Altimeter Group will introduce a method to quantify the maturity level of your company's mobile strategy, and what steps to take as a result. We'll also showcase the strategies that have helped major brands achieve success with mobile by serving customers in new and innovative ways. We'll outline common models of mobile retail interaction, as well as how to think about and achieve strategic mobile objectives.

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