Production: Mou Factory for Silvestrin & Associati

Digital artists: Originalasker, Francesco Artistico, Nicola Gastaldi

Rinascente approached the agency Silvestrin e Associati to make the Milanese people stroll nose up for a few days, giving the city a show of video-mapping projected on the building of its headquarters in Milan.
The aim was to represent a semantic imaginary of patterns and architectures that immersed the public in a dreamlike and evocative India.

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