Directing On|Off’s coverage during London Fashion Week over several seasons allowed alot of experimentation and exciting access to many designers and shows. One of my favourite short films to come from this was legendary designer J Maskray’s comeback show in 2010.

This was the first time DSLR camera’s had a video function and I wanted to use that to capture the photography style of fashion shows backstage too… we raised quite a few eyebrows of the LFW photographers with our rig.. but now of course, everybody does it!

Shot by Tania Freimuth // Cut by Jennifer Sheridan // Produced by Elle Sillanpää for The Allotment

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