An interview with Kim Goodwin about getting stakeholder buy-in for UX research. The interview was conducted by Tomer Sharon, a Google UX researcher, for his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".

Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. Kim is currently consulting for clients in varied industries including aviation, consumer electronics, and retail. She spent most of the last decade as Vice-President, Design and General Manager at Cooper, leading an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum.

Kim has led projects involving a tremendous range of design problems, including web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world’s largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim’s popularity as an author and as a speaker at conferences and companies around the world.

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