We needed to help launch our ‘Share a Coke’ campaign with a bang. With activity going live across TV, OOH, Radio and Digital, we needed a little something extra to capture people’s attention - an idea with mass appeal that would create buzz, disrupt, excite and truly engage our target in the sharing and connecting of our campaign.
On each night of our launch weekend, we unveiled an interactive digital projection over Sydney’s iconic, heritage listed Coca-Cola sign. We then handed it over to the public, inviting passerbys to text their friend’s name to see it up in lights. People could also share this iconic moment virtually with friends via Facebook and email. The event was a hit and helped launch our campaign with a bang.
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