Early last year we were experimenting with product photography for a retail client pitch. We wondered how we could we use cinematic techniques to explore product imagery. What would happen if instead of a single product image or a linear video, we could flick and drag our way through time and the optical qualities of lenses? What if we had control of the depth of field, focus, lighting, exposure, frame-rate or camera position through tap and swipe?

berglondon.com/blog/2012/03/08/swiping-cinema-touching-glass/

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