In this short movie fashion designer Micahel Sontag shares his thoughts on fashion, draping the fabric and the "process".
Fashion designer Michael Sontag doesn’t sketch, draw or otherwise put his ideas down on paper before getting to work on his designs. Instead he intuitively and very much hands-on starts draping the fabric directly on the model like a sculptor working with steel, glass or stone.
It’s his hands that are doing the work, directly manipulating the raw materials. The shapes are born directly from underneath his hands moving over a body and I imagine that it’s this approach that leads to the fluidity, intimacy and movement of his pieces.
Looking through his past collection I’m struck by the undeniable singularity and focus of his vision. It’s an understated and quietly luxurious woman, always in movement where the colors and textures always are at the forefront.
There are no wild prints or frills - just the fluidity of a luxurious fabric and it’s interaction with a moving body underneath, very much like dance...
Photographer & Director: Per Zennstrom
Director of Photography: Björn Jonas
Hair & Make-Up: Henriette Höft @ Blossom
Soundtrack: Riley Zennstrom & George Cunning
A special thank You to: Magnus Reed & The Apartment, Kathrin Limburg Production
Thank You to: Blue Media Veranstaltungstechnic
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