Title: "Level Up YouTube Page Mimic"
Client: Cartoon Network
Project: Level Up Movie Premier
Role: Creative Director/Producer
The Goal: Create awareness of Cartoon Network's first ever live action movie premier to debut on their network.
The Solution: We designed, directed, and produced a custom video shoot to appear on a YouTube page mimic. We incorporated the characters of Level Up battling a 3D troll that entered thru a wormhole all the while destroying the YouTube page. At the end of the battle users could view trailers and exclusive videos promoting the movie premier.
The Outcome: Level Up premiered on Wednesday, Nov. 23, as the #1 telecast in its time period, out-performing all other networks among kids 6-11. It also was the #1 telecast of the day among kids 9-14 and all boys.
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