Title: "Level Up YouTube Page Mimic"

Client: Cartoon Network

Project: Level Up Movie Premier

Role: Creative Director/Producer

The Goal: Create awareness of Cartoon Network's first ever live action movie premier to debut on their network.

The Solution: We designed, directed, and produced a custom video shoot to appear on a YouTube page mimic. We incorporated the characters of Level Up battling a 3D troll that entered thru a wormhole all the while destroying the YouTube page. At the end of the battle users could view trailers and exclusive videos promoting the movie premier.

The Outcome: Level Up premiered on Wednesday, Nov. 23, as the #1 telecast in its time period, out-performing all other networks among kids 6-11.  It also was the #1 telecast of the day among kids 9-14 and all boys.

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