More often than not, the mobile experience for a web application or site is designed and built after the PC version is complete. Learn the three reasons web applications should be designed for mobile first: mobile is exploding; mobile forces you to focus; and mobile extends your capabilities.

Captured on video and shown here for the first time is Luke Wroblewski's seminal presentation at An Event Apart. It's an illuminating and engaging talk, and the spark that gave rise to the best-selling book of the same name.

Luke Wroblewski is the founder of LukeW Ideation & Design, a product strategy and design consultancy. He co-founded and was Chief Product Officer (CPO) of Bagcheck which was acquired by Twitter Inc. just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-thinking integrated customer experiences on the Web, mobile, TV, and beyond.

Luke is the author of three popular web design books (Web Form Design, Site-Seeing: A Visual Approach to Web Usability, and Mobile First) and many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a co-founder and former Board member of the Interaction Design Association (IxDA).

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