For more information please visit: designedbyawake.com/work/peace-one-day-augmented-reality-app

We are looking for App developer volunteers who would join us in making this project come to life for Peace One Day!

D&AD/Interbrand Open Brief
"We want to make it impossible for anyone to ignore Peace Day. The task is to grow   and active with Peace Day, to make this day ubiquitous and as part of our social fabric as Valentine’s Day or Mother’s Day.
Ultimately we want global mobilisation behind POD’s efforts. But in order to seed a collaborative movement, we need to call on the change-makers among us: those who believe in actions rather than symbols, in the practical rather than the theoretical.
Be a creative activist. We are looking for a behaviour changing campaign that works beyond media and across cultural, political and denominational frontiers. Collaboration is key to Peace Day and should be key to your solution. We want to see ideas that happen and the recognition that the ability to make them happen may not rest entirely in your hands."

Tone of voice:
Stimulating, optimistic, realistic – follow Jeremy Gilley’s lead.
Proposition
Don’t let Peace Day be ignored.

Solution
Our campaign is based on an Augmented Reality App that helps people who are committed to Peace to find others with the same interest. Enable them to connect with each other, and do things together for Peace Day.
The app is the campaign toolkit. It enables everyday people to actively participate in the campaign and actually build it.
It’s done by real people, with their real commitment.
The engagement is on grassroot level, utilising social media and its viral nature.

Music: Air - Alone in Kyoto ©

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