There is one reason why people attend a talk by the Dalai Lama. Because of the speaker.
We want to hear him speak live, in the flesh, because his great but simple message has the power to change us.
Because his words have the power to live on, in us.
Regardless of our age, ethnicity, religious persuasion, or language.

The campaign promoting the Dalai Lama’s public talk in Ottawa on April 28th 2012 focused on this simple thought.
In a style very much in keeping with the Dalai Lama’s, it cuts across borders of culture and race, to join us rather than separate us, and to connect us all at the level of the human spirit.

Through his words.

Client
His Holiness the Dalai Lama,
Tenzin Khangsar, Shelagh Mills, The Canada Tibet Committee

Production
Direction/Photography: Richard Picton
Production House: Richard Picton Photography
Capture & Camera Assist: Al Quintero
Dalai Lama portrait: Tenzin Choejor

Agency
Creative Directors: Gavin Barrett and Mike Welsh
Writer: Gavin Barrett
French copy: Pierre Audet et Robert Paradis/Vinaigrette
Art Director: Gavin Barrett
Producer: Tina Chan
Project management: Meg Srinivas, Eseosa Ighodara
Studio: Deb Cochrane
Positive energy: Ishan Ghosh
Landing page: Richard Almasi/Kinetic

Post Production
Editor: Chris Brook
Executive Producer: Augusta Brook, Wanted! Sound + Picture
Sound Design/Sound Engineering: James Robinson
Assistant Sound Engineer: Bryan Gallant
Voiceover: Andrew Macpherson

Media
David Cairns and Sherry O'Neil, CairnsONeil; Meg Srinivas (multicultural)

Copyright BarrettandWelsh 2012

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