BIC & Gloria called us to do the promotional tv spot for the new BIC Evolution Pencils before going back to classes! The client idea was to do a pencils race where the BIC Pencils were the best ones.
Plenty Staff recall to their old primary school years and we created a 3d race track with all the BIC School stuff.
The result was an explosion of colors! And of course.... The BIC Evolution Pencils were the winners!

Directed by: Plenty
Art Director: Pablo Alfieri
Animation Director: Mariano Farias
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Graphic Design: Elda Broglio, Andrés Reisinger & Pablo Alfieri
Storyboard: Elda Broglio
3DModeling: Daniel Bel, Leandro Giorni & Juan Martin Miyagi
3D Animation: Leandro Gioni & Daniel Bel
3D Lighting & Rendering: Daniel Bel & Leandro Giorni
Montage & Edition: Mariano Farias
Compositing & Postproduction:Sebastian Curi & Pablo Alfieri
Production: Inés Palmas
Year: 2012

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