This is a stop motion tv ad I co-produced, directed and animated for a home improvement company based in Quebec.

As the product wasn't too "sexy" to sell, the agency wanted to use stop motion animation technique in order to pop-out form their competitor CGI based ads and add an edgy/artsy feeling to it.

We used an animation software to animate the piece and the main challenge here was to make sure the hands look alive and animated. I'm actually quite glad of the result as the piece is clean but also somehow quirky.
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dumaisstudio.tv

Credits - shoot:

Direcor, animator and post:
Sylvain Dumais
DOP:
Daniel Shipp
Art Direction:
Sandra Dumais
Camera Assistant:
Caitlin Durlak
Animation Assitants:
Sandra Dumais, Caitlin Durlak, Alexis Vallée Charest, Thibault Desvernes
Editing:
Maxime Dumont
Sound, music and effects:
LA Majeure Studio, Montreal
Producer:
Valery Gagné
Production - shoot:
Full Serve Productions
Agency: Soleil Communication