WHAT DOES EMPOWERMENT
MEAN TO YOU?

BY NUDIE JEANS FOR THE BENEFIT OF AMNESTY INTERNATIONAL.

Nudie Jeans challenges everyone in the world to become a t-shirt print designer. Make a print that illustrates the word“EMPOWERMENT”. How you do it is entirely up to you. A certain motif or something more abstract. Use your imagination. Make art!
Read more about the challenge at our website from March 14.

Application period: March 14 – April 30

A jury with representatives from Amnesty International and Nudie Jeans will select eight winners. Besides the honour each winner will receive 1000 euro.
The t-shirts with the winning prints will be launched in stores in November 2012. For every sold t-shirt Amnesty International will receive 10 Euro.
The winning contributions will be shown on our website on the 1st of June.

nudiejeans.com/empowerment-challenge

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