At the BRITE '12 conference, Prof. Zeynep Tufekci (University of North Carolina) discusses how the Internet was used by activists in the Middle East to document corruption and abuse and to coordinate with each other in the public sphere during the Arab Spring uprisings. Techniques that effectively changed public discourse and perceptions about governments in the Middle East--providing lessons about how the Internet can affect any organization.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. (briteconference.com | globalbrands.org)

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