As CEO and founder of PSFK, Piers Fawkes is the trend-forecasting guru. In our first conversation, Piers covered the five ‘Need to Know’ trends he and his team were following at South By Southwest Interactive, including one he is most excited about, social pairing. Piers talks about what social pairing applications have to offer, and what their adoption means for the future.

Editor: Jason Uson
Assistant Editor: Brandon Brown
Producer: Erin Dykman
Executive Producer: Mary Ellen Farrar
Production Studio: Beast
Music: Hotfox
Designer: Dan Forbes
Shooter/Director of Photography: Kyle Obriot
Publishing & Content Editor: Kim Kauffman
Director of Publishing & Content: Drew Wehrle
Director of External Communications: Tina Stanton
Corporate Communications Manager: Lynsey Roumell

A production by Leo Burnett.

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