New Television: The Media Blender
Part 2 : Mike Benson discusses the new wave of interactive audience participation marketing designs used for shows like Lost, and how they are changing the way viewers interact with media.
From the plasma screen in your media room, to the portable device in your pocket, to the side of a high-rise in Manhattan, savvy broadcasters are creating comprehensive "ecosystems" for rich media content with multiple consumer touch-points and immersive interactivity, blending television, web, movies and gaming to redefine the experience of television now and for the next generation. This panel will explore the intersection of design and technology in the creation of "new television", the experience in front of the screen and the experience in the screen created by the blending of media and the interaction of the consumer.
Moderator: Anne White—VP Programming & Creative, PRN by Thomson
Mike Benson—promotion, ABC Entertainment
Stephanie Otto—CEO and co-founder of Brainstorm Communications
Kevin Slavin—founder, Area/Code
Robert Tercek—digital media strategist, META
All content is property of 5D: The Immersive Design Conference
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