As an author, speaker, co-founder of Alltop and former chief evangelist for Apple, Guy Kawasaki is a bit of a celebrity at South By Southwest. He was kind enough to talk to us a bit about his latest book, "What the Plus! Google+ for the Rest of Us," a primer for navigating the social platform. Kawasaki likens Google+ to the Macintosh -- a pretty bold statement -- but he explains here why he believes it's smart for everyone to jump on board.
You can find more about the book at whattheplus.com.
And you can find him on Google+ at plus.google.com/112374836634096795698/
Editor: Jason Uson
Assistant Editor: Brandon Brown
Producer: Erin Dykman
Executive Producer: Mary Ellen Farrar
Production Studio: Beast
Designer: Dan Forbes
Shooter/Director of Photography: Kyle Obriot
Publishing & Content Editor: Kim Kauffman
Director of Publishing & Content: Drew Wehrle
Director of External Communications: Tina Stanton
Corporate Communications Manager: Lynsey Roumell
A production by Leo Burnett.
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