#SXLB: Guy Kawasaki

As an author, speaker, co-founder of Alltop and former chief evangelist for Apple, Guy Kawasaki is a bit of a celebrity at South By Southwest. He was kind enough to talk to us a bit about his latest book, "What the Plus! Google+ for the Rest of Us," a primer for navigating the social platform. Kawasaki likens Google+ to the Macintosh -- a pretty bold statement -- but he explains here why he believes it's smart for everyone to jump on board.

You can find more about the book at http://whattheplus.com.

And you can find him on Google+ at https://plus.google.com/112374836634096795698/

Editor: Jason Uson

Assistant Editor: Brandon Brown

Producer: Erin Dykman

Executive Producer: Mary Ellen Farrar

Production Studio: Beast

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A production by Leo Burnett.