About Itemology: Itemology is a personal inventory service for curating belongings, showcasing taste, and selling/trading effortlessly. We’re on a mission: to make getting rid of stuff a casual and on-going experience, just like how buying is. While many geniuses are busy engineering how we can buy more, faster, better, we are losing track of what we own and what to do with them. Getting rid of stuff is a lot of work, so we simply don’t do it – one in ten families in US pay for personal storage. Itemology wants to change this dynamic by helping people visualize their belongings, share in their networks and engage in friendly commerce. Itemology is currently in development. Learn more about Itemology at itemology.com

About COMMON Pitch: COMMON Pitch is an international event series that shines a light on the entrepreneurs designing the next era of socially-minded capitalism, accelerating their success with support, mentorship, prizes and community connections. COMMON Pitch NYC's non-traditional party-meets-pitch competition – featuring celeb judges, live entertainment, prizes and a focus on collaborative consumption – brought eight selected entrepreneurs to the stage on February 15, 2012, to expose the freshest ways social technologies can be used to borrow, share and trade the things we all need. Learn more about COMMON at common.is

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