We recently teamed up with Digital Agency Pusher to create a new tvc launching the Brisbane Heat Cricket and the new Big Bash League – a city based Twenty20 Cricket format designed to bring new energy into the sport and appeal to a wider audience. The aim of the campaign was to create awareness of not only a new team but also a new format and league, and communicate it in a more youthful energetic fashion.
Pusher commissioned pictureDRIFT to design a 3-story high mural wrapping around a warehouse next to the home of the team, The Gabba. The mural was painted by street artists Mr Perso and Sirum1 and formed the basis of the TV commercial showing the mural being painted up in a single day, and following sunset coming alive in an animated sequence.
Agency | Pusher
Executive Producer | Kim Hopwood
Creative Director | Craig Bailey
Direction | Brendan Cook
Cinematography | Tony Luu
Mural Design | Darryn Rogers
Design & Animation | Brendan Cook
Design & Animation | Darryn Rogers
Mural Artist | Mr Perso
Mural Artist | Sirum1
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