Target Audience addresses the roles of identity and participation in consumer propaganda. In this performance, contemporary pop idols replace the iconic Korda image of Che Guevara on fashionista t-shirt uniforms, underscoring the role of image appropriation in marketing. Audience members are asked to enlist in a conceptual army, take a shot, and join a cause. Target Audience exposes the lengths to which we go to identify with a collective group, even as the identity of that group expands and diversifies as more consumers participate.

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