In her BlogWell Dallas presentation, United's Manager of Social Media Programs, Lora O'Riordan, shares how they use Tweetchats to connect with their followers.

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BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.

To learn more, visit socialmedia.org/blogwell/.

To view the slide presentation in this video, visit slideshare.net/socialmediaorg/.

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