This is part of a series of branded content films we made around the theme of 'embrace change'. We chose Groupon as they had continued to evolve from their initial website, The Point, when they first saw the potential of harnessing mass support, through to their rapid global expansion after Groupon became increasingly popular. I led a team of producers and designers to develop the clients initial concept of 'inspiration films' into this mini documentary style series.

I directed the shoot in Chicago with the help of local creative agency, Taste Media Group.

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